Corporate culture is built on the development strategy and the values the business pursues. Therefore, corporate culture is regarded as a compass guiding the company’s development.
Based on the criteria established for its corporate culture and combined with its development strategy, a company can determine how to deliver product value and corporate credibility to customers. Moreover, the business can differentiate itself from competitors in the same product segment and market.
1. What creates corporate culture?
You can see that people are a major determining factor in building and developing corporate culture.
For this reason, businesses face many obstacles when employees deviate from the company culture. This is highly dangerous because such employees may resort to any means to achieve targets or complete projects. The result is internal conflict, poor cohesion, and a lack of transparency. Worst of all, the business loses credibility with customers and partners.
2. How can employees be prevented from deviating from the company culture?
Over a long period of employment, employees may gradually forget the company’s criteria and mission. Therefore, businesses often organize training and activities related to the company’s history and development milestones. This helps remind employees of the principles the business follows.
Alternatively, the company’s operating principles can be displayed as images that serve as reminders for employees.
But how can a business assess and measure the level of fit between its employees and its corporate culture? This helps the business screen for alignment between employees and the organization. At the same time, employees can continually improve their capabilities to align with the company’s strategy.
3. What is the optimal solution for businesses?
Using images around the company as reminders or displaying slogans before each workday is a simple and effective approach. However, it works only for a very short time. If we consider that people work more than 8 hours a day, their spirit and energy gradually decline as the day progresses. At that point, can work quality still be guaranteed?
The Uchida-Kraepelin measurement method is a popular method that helps businesses identify employee characteristics through diagnostic results related to personality traits, habits, and psychological changes.
The advantage of conducting the UK test is that a business can easily screen employees with just one test. Both time and costs are minimized. Employees gain insight into and acknowledge themselves and others. At the same time, they learn how to change themselves in alignment with the company’s strategy and culture.
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