We all understand the importance of corporate culture. However, in the face of the pandemic, most businesses had to implement work-from-home arrangements, greatly affecting connection and corporate culture. In reality, maintaining corporate culture helps work run smoothly during the pandemic and has become more necessary than ever.
>>> Read more: 90% of Employees Quit Because of Their Boss
Let’s take a look at 13 of the simplest and most effective ways to maintain corporate culture during the pandemic!
1/ Daily check-ins (for the first 15–20 minutes of the morning) by department or company-wide (if there are fewer than 50 employees) via group chat.
In reality, even when work is not as hectic as usual, meeting and talking every day helps employees feel that they are “working” seriously. This helps break the state of “allowing themselves to be lazy.”
Tools for daily check-ins: Skype, Google Hangout, Zoom, Zalo, Myxteam, Facebook,…
2/ Organize internal mini-games with quick weekly questions.
Prepare online questions about topics related to everyday life or the company. Add a few small gifts as incentives to make your employees more enthusiastic.
Tools for creating online questions: quiz-maker.com / Kahoot.com

3/ Maintain “wartime” discipline.
Create daily and weekly work-report templates as shared online files (Google documents). Alternatively, use software for preparing work reports, monitoring daily/weekly work, and measuring performance according to KPI/ OKR/OGSM.
Tools supporting online reporting include: MyXteam / 1Office.vn / Google Document / Base.vn / Asana.com.
4/ Exercise using an app and appoint a “captain” to motivate the team.
At one point, inviting friends to exercise together for 7, 10, or 21 days became a popular trend. This spreads positive activities and motivates employees. Instead of sitting in front of a computer or lying on the bed, everyone gets up, moves their body, improves their health, and increases their energy for work.
Encourage employees to participate in exercise activities or a fitness competition. The results of the “competition” or “challenge” are tallied and prizes are awarded weekly.
Supporting tools: 7 workout / Strava.
5/ Practice good-deed cards based on the company’s core values.
Core values function like a frame of reference for a business and each individual. Employees whose core values align with those of the business help the company grow more sustainably and cohesively.
Express the company’s core values through specific and simple actions. Each day, every employee chooses and completes one card. Record photos or videos as proof that the good-deed card has been completed.
Supporting tools: lucky wheel, wordwall.net/ random.org.
6/ Give a surprise gift.
The company has a “rule”: every week, one member unexpectedly receives milk tea and cream puffs (a small encouraging gift) in recognition of their contributions and work efforts.
Moreover, this helps employees feel appreciated and recognized by the company. It is also exciting to receive an unexpected encouragement gift while working—and then take a photo to “show it off” to everyone! This gives each employee more motivation at work.
7/ Organize online birthday celebrations.
Create a video celebrating employees with birthdays that month, accompanied by a company-wide or branch-level video conference to share in the celebration. Employees may also suggest gifts to be given online. Alternatively, each employee can read or offer one birthday wish to the birthday celebrant via video call.
8/ Weekend sharing corner.
At the end of every week, an online sharing session is held. The topic concerns an employee’s life or work situation (with their identity concealed), so everyone can work together to find a solution.
9/ Organize online meetings on topics related to corporate culture.
After watching the video, employees must answer questions about the lesson. They then complete a summary of the values that can be applied and the insights gained from the lesson.

10/ Establish two corporate cultural traditions.
The company discusses and holds an online meeting to select traditions and initiatives that are long-term, meaningful, and feasible to implement for many years. The associated activities must be implementable both online and offline.
Examples: a tradition of honoring those who have contributed to society, and a tradition of honoring professional excellence.
11/ Create unexpected joy.
The Human Resources Department is authorized to give a surprise gift to 1 randomly selected employee. The gift’s value may be limited to a specified maximum amount. The aim is to bring employees unexpected joy and promote a culture in which “no one is alone.”
Supporting tool: lucky wheel, wordwall.net

12/ Hold a short-video or livestreaming competition on TikTok.
Organize a competition to create short videos using available video-editing software, with content related to work, the workplace, tips for working from home during the pandemic, and more. Post the videos on social media and score them based on Likes + comments (or the number of live viewers, documented with a screenshot and submitted to the organizing committee).
Supporting tools: 10 of the best free video-making software available today
• Proshow Producer app.
• Proshow Gold application.
• Adobe After Effect software.
• Core Video Studio.
• iMovie – for MacBook.
13/ Honor role models who embody the core values.
In addition, select one established core value each quarter. Agree on the criteria for evaluating employees according to that core value (about five criteria using a five-point scoring system should be selected). At the end of the quarter, present the “OUTSTANDING HERO/WARRIOR …” award. Each year, an award may also be given to the role model who achieves the highest score across all core values.
Award-winning employees will be honored on the website, fan page, and bulletin board, and will receive a certificate.
Which of these 13 methods are suitable for your business? Do you know of any other methods? Leave a comment so we can share ideas together!
Although these methods are simple, they have great power to help employees maintain corporate culture during the pandemic.
>>> See also: Employers need to know this now so they can stop agonizing over constant staff turnover!
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