employee motivation

CASE STUDY: APPLYING MOTIVATION ANALYSIS AT WORK TO RETAIN EMPLOYEES

Summary of the steps for analyzing an employee’s motivation:

1. Score the needs that must be satisfied on a scale of 10 (Column A)

2. Score the level of satisfaction for each need (Column B)

3. Mark the needs for which Column A is significantly higher than Column B

4. Develop solutions to balance the two columns

Based on the analysis shown in the image, we can see that this person has much stronger intrinsic needs than external needs. Therefore, this person belongs to the group that can self-generate the motivation and energy to complete their work. People in this group are often highly focused on personal and career development. Thus, to increase their work motivation, it may be more effective to consider policies that help them learn and develop their capabilities rather than material rewards.

After analyzing the results, we can see that the needs that may create performance pressure and lead to stress for this employee (X) are the cells highlighted in yellow. Based on this, managers or leaders can propose the following measures:

– Challenge: set challenging goals and allow X to learn from potential mistakes

– Achievement: establish programs to publicly recognize and reward achievements, while avoiding criticism in front of others

Learning: create opportunities for X to attend advanced courses

Excellence: provide objective assessments and feedback on work performance, with regular feedback

– Status: give X a clear position in the company that reflects their contributions

– Power: assign X important tasks and responsibilities

– Environment: invest in the workplace and provide adequate equipment so X can perform their work effectively.

In this case study, after moving to a new company, X attended many skills courses and received frequent recognition for their efforts. When X made mistakes, their manager usually explained clearly why the approach was inappropriate and guided them through the steps or asked thought-provoking questions so X could find the right way to work independently. As a result, X felt more enthusiastic and worked very hard. X’s productivity at the new company was many times higher than at the previous company, even though the salary was similar. This was because X belongs to the group with high intrinsic needs and a strong focus on personal development. Therefore, in any environment where X feels able to learn a great deal and receive recognition, they will work very hard.

Therefore, for each employee, managers need to conduct an assessment according to the proposed steps in order to develop the best solutions for increasing employee motivation. When employees’ needs are properly met, they will not have to seek satisfaction from other companies. As a result, they will make greater efforts and remain more committed to their current company.

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